Community Engagement Strategist
Managing the copy of Julie's new website and developing and executing the 2018 Community Engagement Strategy.
Developing 10x content pieces, research questions and consulting on general content communications.
Responsible for marketing SPARK Deakin's entrepreneurship offerings both online and offline. Established a marketing strategy at the end of 2017 and began 2018 managing their digital communications, internal and external university stakeholder relationships and physical collateral.
Developing a Digital Marketing Strategy with Mountains and Marathons, assisting with web copy and managing social ads.
7-day brand adventure with We Are Explorers for Cradle Coast Tasmania and Spirit Tasmania. Responsible for 2x video copy and 4x articles.
Coming Home, To The Wilderness
12 Things To Do On Tassie's West Coast
8 Things You've Got To Know Before Travelling Tasmania's North West
Watch the video here:
Previous branded content written for We Are Explorers:
Why You Should Get Fitted Before Buying A Hiking Backpack (Osprey)
Is The Outback Way The Route 66 Of Australia? (The Outback Way Tourism)
Drive Your 4WD To The Red Centre For Charity (Charity Car Events)
Youth Engagement Strategist,
Digital Marketing Manager
I worked with Year13 during 2016-2017 I was responsible for the creation and execution of Youth Engagement Strategies, which involved managing social accounts and content strategies for government agencies such as BUSY At Work, the Salvation Army (EPLUS) and On Q.
I assisted with the acquisition and execution of creative publishing campaigns. I specialised in lead generation, driven to reduce customer acquisition costs and maximise ROI. Clients included: the Australian Defence Force, University of Technology, Australian National University, Flight Centre, Westpac, Ducere and BUSY At Work.
In 2016 and 2017 I spoke at the annual Youth Engagement Summit in Sydney on topics relating to young people, their future and social media.
I wrote a number of successful articles for Year13's youth audience:
14 Things You Need To Do During Your Teenage Years (11.6k shares)
Your Teenage Years (7.4k shares)
To The Friends I'm Scared To Lose (2.9k shares)
Take Photos of Your Friends (1.9k shares)
I also wrote a number of articles for Year13's B2B platform, YouthSense:
We Spoke To The NSW Police Force About Their Youth Engagement Strategy
7 Trends That Will Drastically Affect Youth Engagement in 2017
I managed a team of writers and directed the following research project in 2017: