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I help brands build communities through strategic storytelling. I write copy, manage paid ads for a number of accounts and mobilise teams of creatives to execute engaging campaigns. I am available on a project-by-project basis anywhere in Australia.

I specialise in youth engagement and have spent three years writing and executing successful strategies for Federal Government Departments, Federal Politicians and SMEs. In 2016, during my work with Year13, I surveyed 7000 young Australians about their relationship to work, study, mental health and travel and wrote a research paper assessing the findings. I presented the paper at the annual Youth Engagement Summit, which saw considerable media coverage.

I currently sit on the Chairperson’s Committee for the Commonwealth Youth Council. I’m passionate about connecting Pacific Islander youth to relevant opportunities to enhance their capacities as young leaders.

I run The Gravity of Guilt, a digital platform for ex-Christians who are struggling with unsticking themselves from an indoctrinated past. I have grown a digital community of 200 members, which is now entirely self-organising, running meetups all over NSW.


Brands I’ve Worked With

Western Wilds:     Wrote 18 content pieces for the launch of the new brand. Wild stories, journeys and itineraries.  Cradle Coast Tasmania:  Sent on assignment to Tasmania’s Cradle Coast and  wrote   three   articles  in partnership with We Are Explorers and the  voiceover for a short tourism film .

Western Wilds: Wrote 18 content pieces for the launch of the new brand. Wild stories, journeys and itineraries.
Cradle Coast Tasmania: Sent on assignment to Tasmania’s Cradle Coast and wrote three articles in partnership with We Are Explorers and the voiceover for a short tourism film.

Developed the initial marketing strategy for the Deakin University SPARK Accelerator program until there was capacity to expand the team on the ground.

Developed the initial marketing strategy for the Deakin University SPARK Accelerator program until there was capacity to expand the team on the ground.

Ran the Youth Voices in Parliament campaign designed to increase youth political engagement and participation in the Parramatta electorate. Managed campaign strategy, PR, social media and constituent relationships. Wrote the campaign’s  adjournment speech for the House of Representatives .

Ran the Youth Voices in Parliament campaign designed to increase youth political engagement and participation in the Parramatta electorate. Managed campaign strategy, PR, social media and constituent relationships. Wrote the campaign’s adjournment speech for the House of Representatives.

All copy for the launch of  Method of Denim ’s new website.

All copy for the launch of Method of Denim’s new website.

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Writing

SBS The Feed | Anonymous Ex-Christians Open Up About Their Damaged Sex Lives

Crikey | This Government Really Needs a Minister for Youth

Neighbourhood Paper | An Ode to Campbelltown: It's Nice to be Home

We Are Explorers | How I Reduced My Technology Use By 3 Hours A Day, You Can Have A Beautiful Day Alone, The Effect of Instagram on #Adventure, Talking Conservation with Dr. Bob Brown and Rick Ridgeway (Patagonia), 8 Things You Can Do To Save The Tarkine (Patagonia), Find Your Tribe: On Having 'Boring' Friends (WAE), Why You Should Get Fitted Before Buying A Hiking Backpack (Osprey) Is The Outback Way The Route 66 Of Australia? (The Outback Way Tourism) Drive Your 4WD To The Red Centre For Charity (Charity Car Events) Coming Home, To The Wilderness (Cradle Coast Tasmania & Spirit of Tasmania) 12 Things To Do On Tassie's West Coast (Cradle Coast Tasmania & Spirit of Tasmania) 8 Things You've Got To Know Before Travelling Tasmania's North West (Cradle Coast Tasmania & Spirit of Tasmania) Spoken poetry for Cradle Coast Tasmania & Spirit of Tasmania film

Global Hobo | Can I Justify Travelling For Pleasure When Children Are Starving? , Loving the Land that Loves You, Leaving Letters on the Road 

War Cry (print) | Crying On The Shoulder Of My Uber Driver

Year13 | 14 Things You Need To Do During Your Teenage Years, Your Teenage Years, To The Friends I'm Scared To Lose, Take Photos of Your Friends 

The Cusp | 5 Morning Rituals For People Who Love Sleep-Ins

FICTION | Odyssey House Victoria Short Story Competition | A New Church (Highly Commended)