My name is Ruby Claire Bisson. I am the Director of Incredible Communications, the Marketing and Operations Manager at Social Change Central, the Editor of The Gravity of Guilt and the Administrator and creator of Social Enterprise Australia.

I am a writer.

I have written extensively for We Are Explorers and their clients: Tourism Tasmania (including a 7-day famil in the north west), Tourism Vanuatu (including a 17-day famil on Malekula, Gaua, Ambrym and Maewo islands), Takayna and Osprey. Under their leadership, I also wrote the web copy for the new Tourism Tasmania Western Wilds brand.

I have written for Crikey, SBS The Feed, The Cusp, Global Hobo and The Neighbourhood Paper.

I developed the web copy for the Australian Bridal Service website and the Method of Denim website, and have written a series of blog posts for Code Camp.

I have worked for a number of creative agencies and their clients including Rooland and Sweeney Creative.

I am a digital and community engagement strategist.

In 2017, I pitched, designed and executed a campaign for Federal Politician Julie Owens, which was designed to increase youth engagement in political affairs in the Parramatta region. I wrote Julie’s adjournment speech for the House of Representatives.

In 2018, I developed a marketing strategy for Deakin University’s Accelerator program SPARK, and worked on-site in Melbourne until there was scope for a full-time staff member.

Under my employment with Year13, as their Marketing Manager from 2016-2017, I developed a number of Youth Engagement Strategies for federal government departments and government service providers. I also assisted with the acquisition and execution of creative publishing campaigns, specialising in lead generation. Clients included: the Australian Defence Force, University of Technology Sydney, Australian National University, Flight Centre, Westpac, Ducere and BUSY At Work. I also wrote a number of viral articles.

I currently work as the Marketing and Operations Manager at Social Change Central and have successfully on-boarded the team into a CRM with a strong sales funnel, which has drastically increased revenue.

In 2020, I acquired marketing agency Incredible Communications, and am currently working to increase their portfolio of clients. We currently work with Adobe, People Make the Difference, Prep Productions, Morling College and more.

I am an advocate.

In 2019, I wrote a letter to NSW Police, expressing an urgent need to adjust their digital strategy to communicate more clearly about consent and sexual assault-related matters. As a result, they have employed a three-year strategy across their platforms utilising different media formats (updated copy, memes and video). In June 2020, they launched a 3-part video series about consent. I spoke at the media conference announcing the campaign and it saw coverage across the major television stations.

I am passionate about providing safe communities for people who have left religious communities and are struggling with their mental health as a result. In 2018 I created The Gravity of Guilt, a digital publication that explores some of the challenges Christian apostates experience. Sydney Exvangelicals, a sister Facebook support group emerged from this, and it grew to over 250 active members, with face-to-face support groups being self-organised across the state, before being closed for smaller, more localised support networks.

I am a speaker.

In 2016 and 2017, under my employment at Year13, I spoke at the annual Youth Engagement Summit in Sydney, where I shared the research I managed: After the ATAR: Understanding How Gen Z Transition Into Further Education and Employment. The research paper saw considerable media success in The Australian, Channel 7’s Sunrise and the Daily Telegraph.

In 2018 I spoke at a StartSomeGood event in Parramatta on community engagement in the digital sphere.

In 2019, I chaired a panel for the Wollongong Writers Festival called Navigated Inherited Christianity.

In 2019, I was a panelist on a number of talks hosted by We Are Explorers in media agencies around Sydney.

I am a volunteer.

In 2016, I participated in the Foundation for Young Australians Young Social Pioneers Program. I am on the 10-year organising committee, which will bring the 200+ alumni to Victoria in 2020 for a celebratory conference.

In 2018, I was elected to be on the Chairperson’s Committee for the Commonwealth Youth Council.

From 2014 to 2016 I served on the KYCK Committee for the annual KYCK Conference that hosted 6000 high school students in Katoomba, Blue Mountains.

From 2011 to 2013 I served on a number of youth leadership and study camps, running group activities, study sessions and sports and recreational activities.

I am a student.

I hold a Bachelor of Arts (English and History) and I am currently completing a Masters of Policy (Peace and Conflict) at the University of Sydney.