I help brands build communities through strategic storytelling. I write copy, manage paid ads for a number of accounts and mobilise teams of creatives to execute engaging campaigns. I am available on a project-by-project basis anywhere in Australia.
I specialise in youth engagement and have spent three years writing and executing successful strategies for Federal Government Departments, Federal Politicians and SMEs. In 2016, during my work with Year13, I surveyed 7000 young Australians about their relationship to work, study, mental health and travel and wrote a research paper assessing the findings. I presented the paper at the annual Youth Engagement Summit, which saw considerable media coverage.
I currently sit on the Chairperson’s Committee for the Commonwealth Youth Council. I’m passionate about connecting Pacific Islander youth to relevant opportunities to enhance their capacities as young leaders.
I run The Gravity of Guilt, a digital platform for ex-Christians who are struggling with unsticking themselves from an indoctrinated past. I have grown a digital community of 200 members, which is now entirely self-organising, running meetups all over NSW.
Brands I’ve Worked With
SBS The Feed | Anonymous Ex-Christians Open Up About Their Damaged Sex Lives
Crikey | This Government Really Needs a Minister for Youth
Neighbourhood Paper | An Ode to Campbelltown: It's Nice to be Home
We Are Explorers | How I Reduced My Technology Use By 3 Hours A Day, You Can Have A Beautiful Day Alone, The Effect of Instagram on #Adventure, Talking Conservation with Dr. Bob Brown and Rick Ridgeway (Patagonia), 8 Things You Can Do To Save The Tarkine (Patagonia), Find Your Tribe: On Having 'Boring' Friends (WAE), Why You Should Get Fitted Before Buying A Hiking Backpack (Osprey) Is The Outback Way The Route 66 Of Australia? (The Outback Way Tourism) Drive Your 4WD To The Red Centre For Charity (Charity Car Events) Coming Home, To The Wilderness (Cradle Coast Tasmania & Spirit of Tasmania) 12 Things To Do On Tassie's West Coast (Cradle Coast Tasmania & Spirit of Tasmania) 8 Things You've Got To Know Before Travelling Tasmania's North West (Cradle Coast Tasmania & Spirit of Tasmania) Spoken poetry for Cradle Coast Tasmania & Spirit of Tasmania film
War Cry (print) | Crying On The Shoulder Of My Uber Driver
Year13 | 14 Things You Need To Do During Your Teenage Years, Your Teenage Years, To The Friends I'm Scared To Lose, Take Photos of Your Friends
The Cusp | 5 Morning Rituals For People Who Love Sleep-Ins
FICTION | Odyssey House Victoria Short Story Competition | A New Church (Highly Commended)