I have three years of experience as a digital marketer, copywriter and community engagement strategist. I have a Bachelor of Arts majoring in English Literature and History. I love working with impact-driven organisations.
Project: January-August 2018.
Developed and executed a Youth Engagement Strategy based on a series of objectives determined by Julie Owens, Federal Member for Parramatta.
Dedicated one of Julie's 90-second speeches p/week to the voice of youth in her electorate. Managed campaign strategy, PR, social media and constituent relationships. Wrote the adjournment speech for the House of Representatives.
7-day road trip/camping brand adventure with We Are Explorers for Cradle Coast Tasmania and Spirit Tasmania. Responsible for 2x video copy and 4x articles.
Coming Home, To The Wilderness
12 Things To Do On Tassie's West Coast
8 Things You've Got To Know Before Travelling Tasmania's North West
Watch the video here:
Previous branded content written for We Are Explorers:
Why You Should Get Fitted Before Buying A Hiking Backpack (Osprey)
Is The Outback Way The Route 66 Of Australia? (The Outback Way Tourism)
Drive Your 4WD To The Red Centre For Charity (Charity Car Events)
Editor of The Gravity of Guilt, an online platform for those grappling with an indoctrinated past to freely and respectfully critique, reassess and rebuild their understanding of faith and life.
Project: February-March, 2018
I was responsible for developing 10 weeks of written content for the Code Camp blog, social channels and newsletter. I wrote a report to assess engagement, CPA and ROI.
Project: December 2017-May 2018
Devised a marketing strategy for SPARK Deakin's 2018 communications, managed physical collateral for O-Week and managed social media and internal stakeholder relationships across Deakin University's communications teams remotely until the team required a permanent, in-house role.
Full time employment: 2016-2017
I was responsible for the creation and execution of Youth Engagement Strategies, which involved managing social accounts and content strategies for government agencies such as BUSY At Work, the Salvation Army (EPLUS) and On Q.
I assisted with the acquisition and execution of creative publishing campaigns. I specialised in lead generation, driven to reduce customer acquisition costs and maximise ROI. Clients included: the Australian Defence Force, University of Technology, Australian National University, Flight Centre, Westpac, Ducere and BUSY At Work.
In 2016 and 2017 I spoke at the annual Youth Engagement Summit in Sydney on topics relating to young people, their future and social media.
I wrote a number of successful articles for Year13's youth audience:
14 Things You Need To Do During Your Teenage Years (11.6k shares)
Your Teenage Years (7.4k shares)
To The Friends I'm Scared To Lose (2.9k shares)
Take Photos of Your Friends (1.9k shares)
I managed a team of writers and directed the following research project in 2017, which surveyed over 7000 young people nation-wide. I analysed the data and wrote a 42-page paper designed to be released at the annual Youth Engagement Summit in Sydney in 2017. It was covered in The Australian, Sunrise, The Daily Telegraph, Federal Government's Department of Education's Inquiry into School to Work Transition. Download here.